Good news for all you peeps who are crazy for freaky shakes and are always on the lookout for a new joint to satiate your tingling taste buds! After making waves worldwide with their trademark wonder – The Freak Shakes, Australia’s trendiest bistro, Patissez, is all set to make a bang in the Indian market.
The brand has formally joined hands with EljayInfratech, the Master Franchise, to expand its freaky universe in the Indian subcontinent. In the initial phase, Patissez would be making its presence felt in Jaipur, Mumbai, Delhi, Hyderabad, Bengaluru and Chennai and other major cities of the country, in the months to come. It already has outlets in Australia, Singapore, Bangkok, Malaysia and Qatar.
On offer for the Indian food freaks would be Freak Shakes like the Pretzella, Muddy Pat, Bano Freak, Fruity Freak and so on, as well as savoury items like Freak Burgers, and Freakfast.
“The transformation of the new age retail landscape in India with the F&B industry sharing a third of the expected growth rate of US$ 1.3 trillion by 2020, has opened up a plethora of opportunities in the F&B space. With hanging out in cafés and restobars becoming the latest trend among youngsters, there has been a sudden surge in the F&B industry not only in metros, but in first & second tier cities across the country. This healthy trend has positioned the F&B industry as one of the most sought-after investment spaces today, and has inspired Eljay to take the Patissez plunge”, says EljayInfratech’s partner and second generation entrepreneur, Shreyas Asthana.
EljayInfratech, is a part of Eljay Group, an active game changer across verticals like IT, Infrastructure, Food Retailing, etc. since 1989. With a well-established foundation, having spread its wings across the United Kingdom, USA, New Zealand, Australia, Malaysia and India, Eljay, understanding the immense potential in the F&B industry, has taken upon itself the task of bringing some Aussie flavours into our Indian shores. EljayInfratech, takes pride in our strong business acumen, and intends to extend its boundaries beyond Patissez, exploring new avenues in the F&B industry both in India and abroad.